Google Planner: The Lifeline For A Successful SEO
Choosing the best keyword to use has always been crucial to your success. Optimizing your pages or campaigns for the wrong keywords may bring you lots of traffic, but it will bring you very few sales.
The importance of Google Planner
It’s important to have a Google planner because there is no point trying to optimize your web pages or your PPC campaigns for keywords that are too competitive or too expensive. There is no point in using keywords that may attract guests but do not want to avail the services at the end of the day.
Take note that Google planner plans the whole thing including the best keyword to use. What keyword research is really about is identifying keyword phrases that have an incredibly excellent probability of making you money!
You also need to be focus more on searching keyword phrases that are connected with individuals who are searching to take action. Action focused keywords are the phrases that will make you the most cash.
As an illustration, if a keyword phrase contains the word “buy” or “review”, it means that someone is looking to buy something sometime or anytime soon, either right away or once they have read a good review that confirms that their purchasing decision is a good one.
The best thing about availing to Google planner is to be able to know the grounds behind the person searching for that specific keywords. Were they simply searching for free advice and information, or were they looking for something with credit card in hand?
If you’re struggling to identify your intention, you could try running your keywords through the free Google Planner tool. Select the option to display the average cost per click for each phrase returned, and then sort the keywords by cost per click, highest to lowest. In general, the keywords that are generating the highest cost per clicks will be the ones with the most probable buying intent.
This follows since the advertisers are very much prepared to pay more for the keyword phrases that make them most of the money. So if advertisers are paying two dollars per click for a keyword, the ground is that the particular keyword is generating more sales.
Focus your online marketing efforts on optimizing your websites and campaigns on the keyword phrases in order to generate more cash. The Google planner helps you to not simply choose keywords that generate the most visitors; you need to find keywords that will bring you the most cash.
There are some Google planner on the market today that will virtually automate the keyword research process.